PROJECT
Calciomercato l’Originale on tour
Country: Italy
Year: 2023 - 2026
Category: Entertainment
Client: SKY Italia
Description: Since 2023, the flagship sports programme on the Sky broadcasting schedule has been on the road.
In its dual role as solution provider and media agency, Videe works alongside the Sky team across all stages of their winter and summer tours.
Live links, interviews with prestigious guests, daily clips exploring the local areas, exclusive rumours and constant updates on the Italian football transfer market are the ingredients of an extraordinary adventure set in Italy's most iconic locations.
Videe handles the A/V coverage, the audio and lighting systems, and the live transmission. Depending on specific production requirements, it supplies an OB Van or a flypack system, as well as specialised shooting equipment, drones, ENG crews, satellite uplink units and LiveU. The service is complemented by location scouting, on-site operational management, logistics, editorial support and liaison with local authorities, all carried out by Videe in complete synergy with Sky.

