PROJECT
Location: Genova
Country: Italy
Year: 2024-2026
Category: Sport
Client: Red Bull
Description: for its 20th anniversary, Red Bull Cerro Abajo landed in Europe for the first time, choosing Genoa, the 2024 European Capital of Sport, as the stage for this spectacular urban downhill MTB race. Since then, the partnership with Videe has been renewed annually.The 32 best riders in the world tackle a 2.2 km course from the mountain to the sea, navigating narrow alleys, staircases, and artificial jumps in front of over 35,000 spectators.The event is broadcast live on Red Bull TV and the Red Bull YouTube channel, and is available on RaiPlay.To ensure maximum audiovisual quality in a complex urban environment, Red Bull Media House GmbH has entrusted the technical production to Videe since 2024. Coverage is delivered using a 4K HDR OB Van and 35 cameras—including RF, micro-cameras, FPV drones, and super slow motion—alongside a complex fibre optic system.

